The Secrets of Chat Room Marketing Exposed

Have you ever been to a chat room?

Have you ever posted a message?

If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.

Chat Room Marketing is the use of online chat rooms to promote your product or service. The conversations happen in real time. By simply typing with your keyboard, you can talk to someone on the other side of the world.

Chat rooms are usually broken into categories. To start your advertising, find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that is offered on your web site. This will draw visitors to your web site. Always be aware of rules and regulations of the chat room before engaging into sales pitch which would be considered as SPAM.

Spam stands for SHORT POINTLESS ANNOYING MESSAGES, although they may or may not be always short. Spamming is the abuse of electronic messaging systems to indiscriminately send many copies of the same message, in an attempt to force the message on people to receive it.


Send electronic messages to target people in the chat room that would be interested in your products or services. Start a conversation with them. After a few moments indirectly bring your sales pitch into the conversation. This is a great way to do one-on-one selling electronically. Do not directly SPAM them with your messages.

Marketing With Your Web Site’s Chat Room

Just having a chat room on your Web site can create an online community and bring visitors to your Web site. Host a free online seminar in your chat room about a subject of your expertise. Use the chat room to meet with current customers if they have any questions or problems regarding your services and products. Hold a regular schedule on your chat room and schedule experts to have a speaking or talking engagement in your chat room.

Host other people’s chat rooms as an expert. Charge for doing this to earn extra money or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting and use emoticons and acronyms to help people understand you’re typing. Example of the common emoticons and acronyms are the following:

  • “:D” to show your laughing
  • “:)” to show you are smiling
  • BTW which means “by the way”
  • FAQ which means “frequently asked questions”
  • IMHO which means “in my humble opinion”
  • LOL which means “laughing out loud”
  • TU which means “thank you”

Marketing your products or services in chat rooms is a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ads. You may even meet friends along the way.


Business Quote of the Day:

“Try a lot of stuff and keep what works” — from the book Built to Last

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