1. Most people like surprises because it’s a change of pace from their routine. Tell your prospects that they’ll get a surprise free bonus for ordering.

2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.

3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy.

4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product.

5. Most people are curious about things that could affect their current lifestyle. You could use words like ‘Secret’ or ‘Confidential’ in your ad.

6. Most people want to invest in their future. Tell your prospects to ‘invest in your product’ instead of ‘buy our product’.

7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like ‘New’, ‘Just Released’, etc.

8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them.

9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product.

10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they’ll achieve by ordering your product.

Business Quote for the Day:
“Drive thy business or it will drive thee”. — Benjamin Franklin

A discussion board is a tool which allows groups to communicate online. It is quite similar to e-mail, but is separate from your e-mail account and is accessed, stored and organized centrally. The entire group can read and respond their remarks to your posted messages. You can read old messages or post new messages at any time.

A discussion board is made up of ‘forums’ - folders containing messages on a particular subject, ‘threads’ - each thread is a series of messages about the same topic, and ‘messages’ - each message is an individual contribution to a conversation (like a single e-mail).

Posting messages on online discussion boards is a great way to get free advertising. When you post a message include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention-getting sentence why they should visit your web site or e-mail your auto responder.

Some online discussion boards allow you to leave text and graphic links at the end of your messages. You will get a better click-through rate with links than just a normal signature file.

Below are three types of messages you could post to online discussion boards:

1. Informative Comments
Post information that would be informative to the people who participate on the discussion board. It could be an article or a study you’ve completed.

2. Ask Questions
Post a question on the discussion board you would like answered. This will give you a chance to meet other experts and it could lead to a profitable joint venture.

3. Answer Questions
Post the answer to another person’s question on the discussion board. When you answer questions you will get known as an expert on the subject.

Before posting to any online discussion board read the FAQ or rules of posting. They will tell you what kinds of posts are allowed. For starters or newbie in the discussion board, introduce yourself and ask some basic question about the board through the thread intended for newbies. Usually it is found in the General Thread. Never post messages on a board that are unrelated to the subject.

Business Quote for the Day:
“You can tell the ideals of a nation by its advertisements.” — Norman Douglas

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of “brand image” and “brand loyalty”.

For these purposes, advertisements sometimes embed their persuasive message with factual information. As much as we would like to advertise, we would have to spend money also for this one. But don’t be worry there is a lot of ways of getting a free advertisement and one of this is participating in e-mail discussion lists.

Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention getting sentence why they should visit your web site or e-mail your auto responder. Try to select list’s that are archived because your signature file will be viewed for years to come.

E-mail discussion lists are highly targeted. There are thousands of discussion lists with thousands of different subjects. You can usually subscribe to these lists by sending an e-mail or by filling out web form. You want to subscribe to one that would be related to your target audience. If you are selling books about marketing, you would want to post to lists were business people and marketers would congregate.

Before posting to any e-mail discussion list, read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messages for a few days before posting your message to see what type of messages is being posted. If the list is archived you could read the older messages. If you want to make sure, you could e-mail the list moderator. Never post messages that are unrelated to the list’s subject.

There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person’s question on the list. When you post and answer questions you will become knows as an expert and meets other experts on the list.

Business Quote of the Day:
“The successful man will profit from his mistakes and try again in a different way.” — Dale Carnegie