A discussion board is a tool which allows groups to communicate online. It is quite similar to e-mail, but is separate from your e-mail account and is accessed, stored and organized centrally. The entire group can read and respond their remarks to your posted messages. You can read old messages or post new messages at any time.

A discussion board is made up of ‘forums’ - folders containing messages on a particular subject, ‘threads’ - each thread is a series of messages about the same topic, and ‘messages’ - each message is an individual contribution to a conversation (like a single e-mail).

Posting messages on online discussion boards is a great way to get free advertising. When you post a message include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention-getting sentence why they should visit your web site or e-mail your auto responder.

Some online discussion boards allow you to leave text and graphic links at the end of your messages. You will get a better click-through rate with links than just a normal signature file.

Below are three types of messages you could post to online discussion boards:

1. Informative Comments
Post information that would be informative to the people who participate on the discussion board. It could be an article or a study you’ve completed.

2. Ask Questions
Post a question on the discussion board you would like answered. This will give you a chance to meet other experts and it could lead to a profitable joint venture.

3. Answer Questions
Post the answer to another person’s question on the discussion board. When you answer questions you will get known as an expert on the subject.

Before posting to any online discussion board read the FAQ or rules of posting. They will tell you what kinds of posts are allowed. For starters or newbie in the discussion board, introduce yourself and ask some basic question about the board through the thread intended for newbies. Usually it is found in the General Thread. Never post messages on a board that are unrelated to the subject.

Business Quote for the Day:
“You can tell the ideals of a nation by its advertisements.” — Norman Douglas

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