How to Keep Your Online Customers Away From Your Competition
How to Keep Your Online Customers Away From Your Competition
1. Keep in Touch
Send email to the customers on a regular basis. Put up a newsletter campaign in your website or ask customers if they want to received a newsletter about the latest update or changes to your website. After purchased from the customer on the product(s) send a follow up thank you message and also the link for testimonial page to post if they are satisfied with their purchase.
2. Building a Website Friendly
It is easy for the customers to navigate your web site by putting the “FAQ” or “Frequently Asked Question(s)” page to explain anything that might confuse with them. Build a page or pop up window by asking them to fill out an electronic survey to find out how your website make more customer friendly.
3. Customer Service Friendly and Free Communication
Make it easy for the customers to contact you in 24 hours daily. Let the customers to contact you by email. Put an hyper link email so the customers won’t have to type it. Published your toll free numbers for phone and fax contact and it will answered within that time or day.
4. Train your Employees
Make sure employees know on how to deal with the customers and use your customer service guide and policy. Offer to your employees incentives or bonuses to practice excellent Customer Service Representatives (CSR). Ask employees to be flexible with each individual customer and each one has different concerns, problems, needs and wants.
5. Offer free gift-checks to Customer
Impress your customers by giving a bonuses or discounts more than they expect. Those customers who make a big purchase will receive a thank you gifts for lifetime customers and email them an online greeting card on holidays or birthdays.
6. Be Polite and Nice to your Customer
Always be nice and respect to your customers like using the words Please, Thank You, and You Welcome. Be respect to your customers even if they are being showing extreme anger or angry with you. Apologize to your customers, admit your mistakes quickly and make it up to them in a big way.
