How to Increase Traffic by Offering a Free Course
One web advertising strategy that can help you become popular and improve your credibility is to offer a free course in any appealing subject of your choice of expertise.
Create a free course for your website visitors if you’ve got an extensive knowledge on a particular subject. The course should be related to the theme of your website. If you’re selling business related products, you would want to giveaway a free course about business.
You could offer the course in these three basic medium namely html, autoresponder, and ebook format.
HTML- Your course could be right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to the sections easily were they need the most help.
You could increase your traffic by allowing people to give away the course to their web site visitors. Just have them link to your web site.
eBOOK-Your course could be in a downloadable ebook format. Include your business ad in the ebook. Good ebook software to use is Editor Pro; you can find it at http://www.e-ditorial.com .
You could allow other people to give away the ebook. They could just upload it to their own server. Every time someone downloads it, they will see your business ad.
AUTORESPONDER-Your course could be published on an autoresponder. You can sign-up to get a free follow-up autoresponder from all the free services on the internet. You can find them by typing in ‘free autoresponders’ in your search engine of choice. Include a lesson of your course on each follow-up message sent.
You could increase traffic by allowing advertisers to include their ad in the course. Ask them, in return, to advertise the free course at their web site, give them a link to your website.
There are many other formats you can use to create your free course; downloadable text, pdf, print format, fax-on- demand, cassette, video, etc. You can use all the methods above with all the formats to increase the traffic in your website.
Business Quote of the Day
“It is difficult, but not impossible, to conduct strictly honest business” — Mahatma Gandhi
