How to Successfully Joint Venture your Online Business with Offline Businesses
While many companies still view their online and offline efforts as separate entities, savvy marketers are slowly realizing that success comes through integration. You could widen your target market by reaching audiences you couldn’t promote before and get referrals from the offline businesses you joint venture with.
The key to joint venturing with offline businesses is to find ones that have the same target audience.
Below are three possible joint venture deals you could set up:
1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
2. Design a printed flyer for your online business. The flyer should include a description of your web site,
e-mail address, web address and any other important information. Make a deal with an offline store to have edge include the flyer in each bag of products they sell in exchange for free advertising on your website.
3. Make a deal with a computer store to have them display your web site on the computers they display
in their store in exchange for free advertising on your web site or in your e-mail newsletter.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
This “best of both worlds” integration realizes that success comes through integration across all channels to provide consumers with what they demand–accessibility, choice, and convenience.
Business Quote of the Day:
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” — Jack Welch
