1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and attract people to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.

1. Offer other web sites free content to post on their web site. Include your link on all of your content.
The content should relate to your web site because it will be in front of your target audience.

2. When you visit a web site you’ve enjoyed a lot, write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site’s ad and link in each
issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article
directory to their web site by linking to yours. Just place your ad or banner ad on top of the article
directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly
to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a member’s only web site. Tell visitor’s what’ sin your members only site and what it costs to gain
access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products
or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra
money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their
web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they
either link to your site. People will consider this huge value because consulting fees can be very
expensive.

11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make
sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their
web site by linking to it. Put your business ad at the top of the directory’s home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could
include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The
software could be freeware, shareware or demos.

15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads,
print ads, auto responder ads, classified ads, eBook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to
your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link
together. To find a web ring to join type keywords’ web rings’ into your search engine of choice.

18. Create an online club or association. Tell your visitors what’s included in the membership and what
it costs to join. Offer them a free membership if, in exchange, they link to your web site.
19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your
web site. The online service could be an e-mail account, search engine submission, web page design,
copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The eBook should be related to your target audience.
Allow them to give the e-book to their own web site visitors by linking directly to your web site.

Business Quote for the Day:
“Charge less, but charge. Otherwise, you will not be taken seriously, and you do your fellow artists no favours if you undercut the market”. — Elizabeth Aston

Getting traffic to your website is not the only factor that affects your sales. Your website has to be powerful enough to convert these traffic and visitors to buyers. By re-decorating your website, you can empower it and amplify your sales and traffic.

The use of the right colors on your website can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors.

Here are a list of colors with some emotions and symbolizations

• Red - love, excitement, warmth
• Pink - romantic, affection, sensuality
• White - purity, peace, perfection
• Blue - sky, water, travel, freedom, truth
• Purple - royalty, dignity
• Black - space, night, authority
• Green - money, calm, envy, greed
• Yellow - light, purity, understanding
• Orange - autumn, youthfulness, fire
• Brown - wood, comfort, strength

It’s very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If you’re selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so some brown and blue colors on your web site can be use for your site.

The same principle should be applied to graphics or pictures of your product on your web site. Package your products with colors that will prompt your audience to buy. If you’re selling a book about how to be more romantic, use red and pink colors on the cover.

Business Quote of the Day:

“Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.” — Tim Blixseth

Have you ever been to a chat room?

Have you ever posted a message?

If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.

Chat Room Marketing is the use of online chat rooms to promote your product or service. The conversations happen in real time. By simply typing with your keyboard, you can talk to someone on the other side of the world.

Chat rooms are usually broken into categories. To start your advertising, find the right chat room where your targeted audience would gather. Create a chat room profile with your ad, business info, or signature file in it. Announce to everyone in the chat room something interesting or free that is offered on your web site. This will draw visitors to your web site. Always be aware of rules and regulations of the chat room before engaging into sales pitch which would be considered as SPAM.

Spam stands for SHORT POINTLESS ANNOYING MESSAGES, although they may or may not be always short. Spamming is the abuse of electronic messaging systems to indiscriminately send many copies of the same message, in an attempt to force the message on people to receive it.

Send electronic messages to target people in the chat room that would be interested in your products or services. Start a conversation with them. After a few moments indirectly bring your sales pitch into the conversation. This is a great way to do one-on-one selling electronically. Do not directly SPAM them with your messages.

Marketing With Your Web Site’s Chat Room

Just having a chat room on your Web site can create an online community and bring visitors to your Web site. Host a free online seminar in your chat room about a subject of your expertise. Use the chat room to meet with current customers if they have any questions or problems regarding your services and products. Hold a regular schedule on your chat room and schedule experts to have a speaking or talking engagement in your chat room.

Host other people’s chat rooms as an expert. Charge for doing this to earn extra money or just do it for free to gain publicity. Make sure your spelling and grammar is correct when chatting and use emoticons and acronyms to help people understand you’re typing. Example of the common emoticons and acronyms are the following:

• “:D” to show your laughing
• “:)” to show you are smiling
• BTW which means “by the way”
• FAQ which means “frequently asked questions”
• IMHO which means “in my humble opinion”
• LOL which means “laughing out loud”
• TU which means “thank you”
  

Marketing your products or services in chat rooms is a more personal way to gain new customers. Prospects are actually communicating with you instead of reading your ads. You may even meet friends along the way.

Business Quote of the Day:

“Try a lot of stuff and keep what works” — from the book Built to Last

Ways To Get People To Visit Your Web Site Again And Again

1. Content must be Original
Give your visitors content they haven’t read before or anywhere else. I am not saying all your content has to be 100% original but a portion of the content of our web site should have original information.

2. Polls
Hold an interactive poll question on your website and ask them to answer a poll question. Have them to email their vote or opinion, people love to give the 2 cents worth. They will visit again and read the results the next day or week on your website.

3. Prize Drawings
Hold an event such as ongoing prize drawing on your website. The prizes could be someting of interest or value for the subscribers. Most people who enter will continually revisit your website to get the results.

4. Quizzes
Give something interest for the visitors by putting a quiz or a series of trivia questions. Post the correct answers next day or next week on your website. The people who participate will want to come back to your site to see the details if they were right.

5. Free Stuff
People love to get free stuff. It could be electronic money, software, sample products, services, e-books etc. The freebies should be related to the website topic and keep freebies coming and your visitors will visit regularly and they will recommend their friends.

6. News
Post news stories related to the web site topic. People always read the update news or current news. If your site is first source, they will become your regular visitors to your web site.

7. Jokes
Give your visitors a little humor (jokes) now and then. Don’t be so serious, tell them a joke. Build a page for the text jokes or content jokes to associate your website with being happy they will visit again and again.

8. Directories
Build a web directory that related to your web site and tell them. The websites in your directory should be interesting and with helpful content or relevant. Your visitors will visit the directory and your readers will come back in your website to visit again.