Are you the one who are interested in making one more sales after a healthy sales ends? Then that’s what back-end products is all about. Back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.

Back-end products are the escalators for your business. You just have to choose right products as back end products. For example: - If you are selling article distribution software as your main product then you can ask your customers for article generator software as a back-end product. Remember that the back-end product must be related to your main product. You can’t sell a dog training book with article distribution software.
Sell back-end products to your existing customers than selling to new one, its much easier since they already have the related product at hand.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customer’s only e-zine when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your website, take them to a ‘thank you’ web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you’re selling an electronic product, like an eBook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your customers only’ private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail ore-mail. You could mention your back-end product
somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Business Quote of the Day:
“It is difficult, but not impossible, to conduct strictly honest business” —  Mahatma Gandhi

Almost everyone is giving away a freebie so they can attract people to their web site. They are giving away free e-zines, eBooks, services, etc.

Though freebies do increase traffic but what is actually done in the internet spammed your e-mail with 20-50 messages about freebie offers definitely will annoy customers. How can you deliver it to your customers, here are eight ways:

1. You could tell them what the freebie is worth with a dollar amount. For example, Subscribe to my free e-zine! A $199 value!

2. You could add other freebies to your freebie that will increase the value. For example, Subscribe to my free e-zine and get free access to our ’subscribers only’ private web site!

3. You could tell them the freebie is only available for a limited time. For example, Download our free eBook, this free offer will only be available until May30, 2000.

4. You could tell them the freebie is only available to a limited number of people. For example, Our free software will only be available for the next 100 people that download it.

5. You could give more details about the freebie. List the benefits, features, what problems the freebie
will solve, etc.

6. You could describe your freebie to sound more attractive. For example, instead of free report you could say free never released top secret document

7. You could list testimonials for your freebie. Most businesses don’t give testimonials for their freebies.
This would defiantly increase your freebies value.

8. You could tell people how many people have already received your freebie. For example, 15,000 people have already subscribed to my free e-zine!

These are only a few ways you can add value to your freebies. You could be creative and think up some other ways to increase the perceived value of your freebies. Also test each idea to see which one draws the most traffic to your web site.

Business Quote for the Day:
“In the business world, the rearview mirror is always clearer than the windshield”.   — Warren Buffett

1. Information Products - it could be eBooks, ‘how-to’ videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, eBook ads, magazine ads, newspaper ads, tv
ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for
free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter
software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles,
promotional eBooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting
and booking services

7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business
consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages,
banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for
the option of accepting credit cards.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or
discounted Internet access.

Business Quote for the Day:
“The success combination in business is: Do what you do better… and: do more of what you do…” — David Joseph Schwartz

While you may think the hardest part of getting your online business up and running is the planning and development of your Web site, your battle at that point is really only half won. You still have to get people to visit your site and do business with you. With so many competitions in the internet, you need to be on the top always. Here are three clever ways to promote your business in the World Wide Web.

1. Electronic Catalog Marketing

Create a catalog of products or services in e-book or auto responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren’t in direct competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask that in return they link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time. You could ask them to also give away the free catalog because you would already have your ad(s) in the catalog. Since you created and compiled the catalog place your ad or sponsor ad at the top or title page of the catalog. This technique will quickly multiply your advertising.

2. Donate Your Publishing

Donate to libraries. There are thousands of school, college and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate your e-mail newsletter to them. You can find a huge list of libraries on online yellow page web sites. Contact the library by mail, phone or e-mail. Tell them you would like to donate a free subscription of your e-mail newsletter. If they accept find out if they want it sent by mail in print form or by e-mail so they can print out the newsletter. You could also donate your books, audio tapes, video’s, booklets, etc. If you have an e-book you could put it on disk or CD-ROM and donate it. Just have your business ad included in the material you donate.

3. Online Community Marketing

Create a popular online discussion board. Reward people points for every message posted on your discussion board. Let’s say you reward each person 25 points for each posting. You could give them a free product or service for 500 points which would add up to 20 postings on your board from that one person. Just keep track of points for each person that posts on your message board. This could also work for e-mail discussion lists. Just post your promotional ad at the top of your discussion board page. Everyone that visits your discussion board will see your ad.

Business Quote of the Day:
“People forget how fast you did a job — but they remember how well you did it.” — Howard Newton

Networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers.

The key to true business networking is the establishment of a mutually beneficial relationship, and that’s an incredibly rare event at the standard shake-hands-and-exchange-your-business-card events that are touted as business networking “opportunities”.

The purpose of business networking is to increase business revenue - one way or another. The thickening of the bottom line can be immediately apparent, as in developing a relationship with a new client, or develop over time, as in learning a new business skill.

There are many ways to network your business online. Participate in online business related discussion boards, e-mail discussion groups, newsgroups and chat rooms. You can communicate with other business people via e-mail, video conferencing and by using instant messaging programs. Join online business associations and clubs. You can also join networking event don’t waste your time acquiring as many business cards you can but rather take your time to develop a few relationships that have potential.

You’ll gain many benefits from networking online. You’ll learn business information that you didn’t know before. You can get advice on how to solve a current business problem. It can lead to new business projects. Negotiate joint ventures and cross promotion deals. Learn important skills that you didn’t have before. Get constructive criticism that can improve your business. Brainstorm with others to come up with new business and marketing ideas.

Before you go out and venture your self into business networking, know what kind of business information you are seeking. Figure out which professionals could give you this information. Know what questions you want to ask them.

Business Quote of the Day:
“As long as you’re going to be thinking anyway, think big.” — Donald Trump