An ezine is a periodic publication distributed by email or posted on a website. Ezines are typically tightly focused on a subject area.

1. Give Incentives
Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience.

2. Joint Venture
Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more subscribers.

3. Allow Archiving
Allow your subscribers to archive back issues of your e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine, they will subscribe.

4. Form An E-zine Ring
Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could call this section “Other Free E-zines You Might Enjoy”

5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends, family, or associates. If they enjoy your e-zine, they will
subscribe. It’s almost like your subscribers are endorsing your e-zine.

Business Quotes for the Day:

“The absolute fundamental aim is to make money out of satisfying customers”. — Sir John Egan

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of “brand image” and “brand loyalty”.

For these purposes, advertisements sometimes embed their persuasive message with factual information. As much as we would like to advertise, we would have to spend money also for this one. But don’t be worry there is a lot of ways of getting a free advertisement and one of this is participating in e-mail discussion lists.

Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end. Your signature file should be no more than 5 to 6 lines. Include an attention getting sentence why they should visit your web site or e-mail your auto responder. Try to select list’s that are archived because your signature file will be viewed for years to come.

E-mail discussion lists are highly targeted. There are thousands of discussion lists with thousands of different subjects. You can usually subscribe to these lists by sending an e-mail or by filling out web form. You want to subscribe to one that would be related to your target audience. If you are selling books about marketing, you would want to post to lists were business people and marketers would congregate.

Before posting to any e-mail discussion list, read the FAQ or rules first. They will tell you what kinds of posts are allowed. Read the messages for a few days before posting your message to see what type of messages is being posted. If the list is archived you could read the older messages. If you want to make sure, you could e-mail the list moderator. Never post messages that are unrelated to the list’s subject.

There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person’s question on the list. When you post and answer questions you will become knows as an expert and meets other experts on the list.

Business Quote of the Day:
“The successful man will profit from his mistakes and try again in a different way.” — Dale Carnegie

Email Survey

Collect the email address of your customers or prospects and lists of e-zine subscribers. Ask them or If you have their permission to subscribe the mailing lists then send them out an email survey to conduct market research. Observe if customers are satisfied with your products or services, or what they want to concern if they enjoyed visit your web site.

Business by surveying, you can learn things you didn’t know about your business. I think the customers buy your main products and get the free gifts. If there’s something wrong that your visitors may think it’s hard to go navigate through your web site. Just find out the most of the customers make over $100,000 a year. You can improve your web site, products/services,marketing and advertising by knowing the type of important information for the customers or prospects.

Popular Types of Online Business Surveys:

* Satisfaction on Customer Surveys - do you like or dislike our product or service, what we would like to add or improve in our web site, are you satisfied with our customer service, etc.

* Feedback Page Surveys - do you have problem to navigatate through our web site, did you find the information you are looking for, how did you find our site, what did you like or dislike about the site, and etc.

* Demographic Surveys - collect the of the customers or prospects such as gender, age, income, occupation, marital status, etc.

Sometimes people ignored the survey and they don’t want to fill out a survey. To encourage them to fill out the survey by offering them a freebie so that they fill it out. Some freebies are free ebooks, free advertising, free internet services or a free ezine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they continue

If you don’t have yet their emaill address list you could use your survey by posting on appropriate newsgroups, forums and email discussion lists. You can use a free survey service on the internet or upload survey software to your web site. How to find such services, by typing in the keyword “survey” in your search engine of choice.