You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who participate will continually read each issue for the results.

100% Original

Give your subscribers content they can’t read anywhere else. It doesn’t mean that your content is 100% original but a portion of your e-zine should have original information. People will usually read information they haven’t read before.

Was I Right?

Provide your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who join will anticipate the next issue to check their answers.

Read All About It!

Supply stories and news related to your e-zine’s topic. People want to be updated in the latest news in town. If you can be their first source, they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your following issue.

Become a Jester

Give your subscribers a little humor now and then. Tell them a joke, don’t be so serious. Offer your readers the happy feeling while reading your e-zine issue that will want them to read every issue.

The Information Free-way

People love to get freebies. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The free stuff should be related to your e-zine’s topic. Keep the freebies coming and your subscribers will keep reading!

Mini-Yahoo

Inform your subscribers about websites related to your e-zine’s topic. The websites should be interesting and helpful. Become your reader’s miniature “Yahoo” or other famous search engine where many readers get information.

In Our Next Issue

Let your subscribers feel the excitement in your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what’s in store for them, they don’t want to miss reading your next issue.

Business Quote of the Day:

“Lots of folks confuse bad management with destiny.” — Frank Mckinney Hubbard

Bookmark: